I (Mark Davis) will host a seminar on Saturday, May 28th from 2-4 PM at Good Samaritan Village, Building E, 3045 Buena Vida Circle. I will also stream the seminar via Zoom (invitation will go out to members email list a day before).
Reaching audiences and selling books online is very 21st century, but don’t expect that if you build it they will come! In this seminar, I will give an overview of online marketing approaches and the idea of a “digital platform” that is designed to assemble an audience using a variety of tools.
This class is designed for writers of all skill levels who have an interest in marketing and promoting their books online. The goal will be to survey the available channels for reaching your audience and do a few deep dives on the technical aspects of those online systems. While some of the details may be technical, the presentation will provide both a primer for those hoping to do-it-yourself and options for those looking for assistance.
This seminar dovetails with George Pintar’s planned July seminar, Branding Your Business.
Topics to be covered:
- The idea of a “digital platform”
- Examples of platforms
- Hybrid models: marketing online and in person
- Goals of platforms
- A zoo of possibilities: Twitter, websites, Goodreads, Instagram, Facebook, oh my!
- Models:
- No-cost
- Low-cost
- High-cost
- Measuring stuff: conversions
- Hiring a Service vs. Do-It-Yourself
- Trade-offs: Costs vs. Learning Curve
- Deep dives:
- WordPress website creation
- Registrars and URLs
- Services
- Creation and editing
- The Facebook/Instagram ecosystem
- WordPress website creation