Check out LitFest on the Las Cruces Downtown Mall on June 4th. The centerpiece of the mini-festival will be the Generations Community Writing Project. It looks like it will be well-served by local bars and restaurants with literary-themed cocktails and more!…
I (Mark Davis) will host a seminar on Saturday, May 28th from 2-4 PM at Good Samaritan Village, Building E, 3045 Buena Vida Circle. I will also stream the seminar via Zoom (invitation will go out to members email list a day before).
Reaching audiences and selling books online is very 21st century, but don’t expect that if you build it they will come! In this seminar, I will give an overview of online marketing approaches and the idea of a “digital platform” that is designed to assemble an audience using a variety of tools.
This class is designed for writers of all skill levels who have an interest in marketing and promoting their books online. The goal will be to survey the available channels for reaching your audience and do a few deep dives on the technical aspects of those online systems. While some of the details may be technical, the presentation will provide both a primer for those hoping to do-it-yourself and options for those looking for assistance.
This seminar dovetails with George Pintar’s planned July seminar, Branding Your Business.
Topics to be covered:
- The idea of a “digital platform”
- Examples of platforms
- Hybrid models: marketing online and in person
- Goals of platforms
- A zoo of possibilities: Twitter, websites, Goodreads, Instagram, Facebook, oh my!
- Measuring stuff: conversions
- Hiring a Service vs. Do-It-Yourself
- Trade-offs: Costs vs. Learning Curve
- Deep dives:
- WordPress website creation
- Registrars and URLs
- Creation and editing
- The Facebook/Instagram ecosystem
- WordPress website creation
Thursday 12 May 2022 at Good Sam 1:30 to 3:30
Call to order by acting chair Bob Worthington
Nominating committee report by David Osterhout
Treasurer report by Judy Cicero
Education report by Bob Worthington
Membership/social media/next writing seminar report by Mark Davis
Membership awards by Bob Worthington
Marketing: George Pintar
Your branding voice and matching your brand to your content. Developing a brand voice for your book.
Writing: Bob Worthington and Efrem Carrasco
Those pesky little details that can ruin a book. First a writing exercise then an open discussion by Bob and Efrem on how to avoid incorrect details in your book. Details that can turn a reader off because he or she knows they are wrong. As the writer you must come across as an expert.
Our friends at Mesilla Valley Readers of Southern New Mexico will host a Zoom presentation by award-winning author Reyna Grande next Thursday. It will be close to the end of our monthly meeting but should be an engaging opportunity to learn more from an author. Check out more at Las Cruces Bulletin.…
Here is the complete list of 2022 seminars. Seminars are open to all members of LCW and take place on the fourth Saturday of the month. We look forward to seeing you there!
|Jan||Bob Worthington||Writing as a business|
|Feb||Susan Bontly||Using computers for research|
|Mar||Bob Worthington||How to craft a story|
|May||Mark Davis||Online marketing and digital platforms|
|Jun||Mark Davis||How to self-publish|
|Jul||George Pintar||How to market your book|
|Aug||Karen Ray||How to write a memoir|
|Sep||Efrem Carrasco||How to develop characters|
|Oct||Efrem Carrasco||Tips for authors|
|Nov||No seminar (Thanksgiving)|
|Dev||No seminar (Christmas and book signing)|