Category: Seminars

Seminar: Online Marketing and Digital Platforms

Posted on by Mark Davis

I (Mark Davis) will host a seminar on Saturday, May 28th from 2-4 PM at Good Samaritan Village, Building E, 3045 Buena Vida Circle. I will also stream the seminar via Zoom (invitation will go out to members email list a day before).

Reaching audiences and selling books online is very 21st century, but don’t expect that if you build it they will come! In this seminar, I will give an overview of online marketing approaches and the idea of a “digital platform” that is designed to assemble an audience using a variety of tools.

This class is designed for writers of all skill levels who have an interest in marketing and promoting their books online. The goal will be to survey the available channels for reaching your audience and do a few deep dives on the technical aspects of those online systems. While some of the details may be technical, the presentation will provide both a primer for those hoping to do-it-yourself and options for those looking for assistance.

This seminar dovetails with George Pintar’s planned July seminar, Branding Your Business.

Topics to be covered:

  • The idea of a “digital platform”
    • Examples of platforms
    • Hybrid models: marketing online and in person
    • Goals of platforms
    • A zoo of possibilities: Twitter, websites, Goodreads, Instagram, Facebook, oh my!
    • Models:
      • No-cost
      • Low-cost
      • High-cost
    • Measuring stuff: conversions
  • Hiring a Service vs. Do-It-Yourself
    • Trade-offs: Costs vs. Learning Curve
  • Deep dives:
    • WordPress website creation
      • Registrars and URLs
      • Services
      • Creation and editing
    • The Facebook/Instagram ecosystem
    • Twitter
…
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2022 Writers’ Education Seminars

Posted on by Mark Davis

Here is the complete list of 2022 seminars. Seminars are open to all members of LCW and take place on the fourth Saturday of the month. We look forward to seeing you there!

DatePresenterTopic
JanBob WorthingtonWriting as a business
FebSusan BontlyUsing computers for research
MarBob WorthingtonHow to craft a story
AprEfrem CarrascoSelf-editing
MayMark DavisOnline marketing and digital platforms
JunMark DavisHow to self-publish
JulGeorge PintarHow to market your book
AugKaren RayHow to write a memoir
SepEfrem CarrascoHow to develop characters
OctEfrem CarrascoTips for authors
NovNo seminar (Thanksgiving)
DevNo seminar (Christmas and book signing)
…
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Self-Editing for Writers Seminar

Posted on by Mark Davis

LCW’s own Efrem Carrasco will host a seminar on Saturday, April 23, 2022 from 2:00 pm – 4:00pm.

The goal of all writers is to continuously improve their writing

Before you submit your manuscript to the publisher, you want to make sure your work is concise, tight, structurally and grammatically correct, and meets the three criteria—Flow, Clarity, and Understandability.
This class is designed for writers of all skill levels who wish to advance to the next level.
Who Should Take This Class?

  • Unpublished novices who desire to become good fiction/nonfiction writers.
  • Published writers who desire to improve their writing craftsmanship.

You Will Learn:

  • The Concepts and Misconceptions of Editing and Writing
  • Proper Manuscript Format
  • Proper Formats of Writing
  • How to Write Stronger Sentences
  • Choosing the Right Words
  • Dos and Don’ts of Writing
  • Common Writer Mistakes—and how to avoid them.
  • Editing Marks

Efrem Carrasco, Instructor

Only 15 seats available.
This is a stress-free class. It’s neither a Workshop nor an English Grammar class.

REQUIREMENTS: Bring Paper and Pen—for notes and practice writing.

LOCATION: Good Sam, Building E, 3045 Buena Vida Circle

…

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Upcoming Seminar: How to do Internet Research

Posted on by Mark Davis

Join Susan Brontly, DACC Instructional Librarian, to learn advanced methods in internet research on 26 February 2022 (2-4PM) at Good Samaritan Village, Building E. Note this seminar is for members only and you should RSVP with Bob Worthington. Here’s an overview:

· Where you find resources depends upon what type of writing you do
· Types of resources writers might need
· Internet safety
· Google Power Searching
· Databases available to NM residents
· Locations of information on the internet
· Success stories & challenges
· Q&A

…
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Upcoming Seminar

Posted on by Mark Davis
Bob is in the house!

Writing as a Business

Sign up soon for Bob Worthington‘s Writing as a Business seminar. Bob will discuss tax matters, business formation, audits, and meticulous record keeping! The event will be January 22, 2022 (Saturday) from 2 to 4 pm in the 1st floor west end lounge of Building E in Good Samaritan Village. Bob Worthington is a professional writer, former university business professor and former business consultant for the Small Business Administration.

To sign up, watch for an email and contact Bob directly for a spot.…

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